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Now it’s time to put it all together—combining captivating photos, compelling descriptions, and seamless availability to turn curiosity into bookings. Sound daunting? It doesn’t have to be. Even small, strategic changes can lead to big results. Let’s explore how to get started.
- See your listing through a traveler’s eyes. Browse your own listing and adjust anything that feels unclear or incomplete.
- Focus on one change at a time. Start small—refresh your photos, rewrite your description, or adjust your availability. Monitor how these updates influence your bookings.
- Ask for feedback from recent guests. Find out what made them choose your experience and what questions or concerns they had before booking. Use these insights to fine-tune your listing.
Creating a listing that resonates with travelers starts with understanding their journey. Every decision they make is shaped by key moments. When your listing speaks to their needs at each step, you keep them engaged and guide them toward choosing you.
Here’s how the decision-making journey unfolds:
- Dreaming: Where It All Begins
At this stage, travelers use search engines to learn about destinations and imagine possibilities. They’re browsing articles, blogs, and photos for inspiration. - Searching: Narrowing the Field
Once travelers choose their destination, they begin searching platforms like Viator.com for specific things to do. This is when decision-making shifts to comparing options—filtering by interest, budget, and perceived value. - Deciding: The Final Comparison
At this stage, travelers are choosing between their top options. Reviews, photos, and descriptions help them decide which listing best fits their needs and expectations. - Booking: Sealing the Deal
The decision to book hinges on finding the right experience with no obstacles. Travelers need reassurance through clear availability, pricing, and seamless checkout.
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Travel Inspiration: Viator’s blog helps you discover travel destinations, experiences, and activities. It provides recommendations on where to go based on seasons, holidays, or trending locations.
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Experience Guides: There are plenty of destination guides that feature must-see spots, unique tours, and hidden gems. For example, you can find guides on the best food tours, adventurous activities, or historical landmarks in a particular city.
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Local Highlights: Viator often highlights local events or activities in various destinations—things like cultural festivals, sporting events, or specific attractions to check out when you’re in the area.
- Viator Experience Awards: Viator hosts annual awards that recognize the best global travel experiences. These are selected by customer ratings and traveler feedback, offering suggestions for top-rated activities in categories like food, adventure, culture, etc.
